Still yours
Originals stay on your device.
Shared photographs use a separate, rendered copy. Precise capture location, original filenames and device identifiers are left out.
A record of your things
Make more of the things you love.
Log it. Record what you do with it. Share when you want to.
Starting with cameras · Leica owners first · Recording a use arrives in the founding beta · For iPhone and iPad
01 What it is
A record of your things,
and a meaningful record of what you do with them.
Log a camera once and it gets its own log. When something is worth showing, you share it on purpose: it appears in Club for anyone to see, and in that Thing's log. There are no followers.
Coming in the founding beta: record each time you use it, without posting anything. Only you will see those entries. For now, a Thing's log holds the posts you attach to it.
- thing
- The object you own.
- (other)
- What you do, make and remember with it, and the people who own one too.
02 Why it exists
An interest grows.
Its context gets lost.
Photographs in one app. Gear details in your notes. A useful conversation buried in a chat. The things you care about end up scattered.
Keep it in one record, and a collection becomes more than a list. Each Thing holds what you chose to share about it and, from the founding beta, the days you record using it. What you paid stays with you.
The thinking behind otherthing Example · A week with a Leica Q3
Log it
Add the Q3 once. Its name, picture, where you got it and any value you enter are public, and Club gets a short New Thing update.
Record
Tuesday, Wednesday, Friday: used it. Only you see those entries. Coming in the founding beta.
Share
One frame from Friday, posted. Posts are public: anyone can see it in Club and on the Q3.
Private
What you paid for it, and the receipt. Only you.
Illustrative example. Using, recording and sharing are three separate acts.
03Inside the app
Start with one Thing.
Log a camera. Its log collects what you share about it and, from the founding beta, each day you record using it. Club shows everyone's posts and helps you find the members who own the same Things.
Starting with cameras · Leica owners first.
01Things
A record of your things.
Your cameras and lenses on one shelf. Each Thing opens to its own log. What you paid shows only to you.
02Record
Record what you do with it.
Record starts from Today: log a new Thing or share a post. Coming in the founding beta: Used it, which saves the day you used a Thing without posting anything. Only you see it.
03Share
Share when you want to.
A post is a photograph, a few words or both, with its Thing attached if you like. Posts are public. Originals stay on your phone; the shared copy leaves out precise location, filenames and device identifiers.
04Club
People, through the Thing.
Club shows everyone's posts, latest activity first, with replies and member-run Sessions. Find the members who own the same Things you do. No followers, no likes.
05You
Participation, not performance.
Your posts and Club contributions over eight weeks. Something to read, not a score to chase.
Captures from an earlier build · demonstration content
04 A wider world
Your interests don’t live
in separate boxes.
The things you own connect to what you make, where you go, what you discover and who you meet. otherthing gives those connections a home.
A different way of seeing.
Where it takes you
A familiar place.
A new perspective.
What you discover
“Try looking at the light
before the subject.”
Who you meet
A new ideaAnother way inSomewhere unexpectedSomething to return toA shared curiosity.
A conversation that stays.
Starting with cameras. Other interests come later.
Where we’re goingIllustrative connections, with native demonstration photography.
05Built around the thing
Not the algorithm.
What is public, what is only yours and how people find what you share. A few principles that shape the experience.
Public and private
What is public, and what is only yours.
A Thing you log is public: its name, picture, model, where and when you got it, and any current value you enter. Posts are public when you share them. What you paid and any receipt stay private. Recorded uses, coming in the founding beta, will be only yours.
Club
Public. Latest activity first.
Posts appear in Club for anyone to see, latest activity first, with replies and member-run Sessions. Nothing is ranked by popularity.
Organising signal
What we left out.
No followers, no likes, no streaks. What you share appears in Club for anyone to see, and in the log of the Thing you attach it to. The members list is never ranked by popularity.
Native
iPhone and iPad.
Familiar controls. Room for the photograph. Made for your iPhone and iPad, with iOS 26 or later.
06Founding cohort
Start with one camera.
We are starting with cameras and a small founding cohort of Leica owners. Join with a profile and one Leica camera you own; no photograph or post is needed. That camera becomes your first public Thing, with a short New Thing update in Club. Recording a use without posting arrives during the founding beta, and sharing anything else stays your choice. Access may be staged while the cohort opens. Tell us which camera you use and what you would want to record with it.
- Starts with
- A profile and one Leica camera
- Platform
- iPhone and iPad, iOS 26 and later
- Where
- Sydney, Australia, then anywhere
- Cost
- No payments, marketplace or subscriptions