Your interests, in full.

One connected place for the Things, knowledge, memories, places, experiences and people around what you care about.

Hojae holding a Leica Q3, reflected in a car mirror
Photography by @hothersideChapter one · Leica
otherthing Today screen showing a recommended Session and Leica Q3 photographs

Every Thing leads somewhere

The thing is only the beginning.

otherthing connects what is usually scattered: the object, what you know, what you make, where you go and the people you meet along the way. Photography is the first live chapter, beginning with Leica owners.

Why this needs to exist
01

Thing

An object that opens the door.

02

Context

The story, knowledge and memory around it.

03

Practice

A reason to return and do more.

04

Discovery

Something useful to learn, see or try.

05

Connection

Relevant places and people, when they matter.

06

Experience

The next memory, skill or occasion.

Inside (other)thing

One product. Four ways to keep an interest moving.

Current native product captures, arranged as one compact product map rather than a sequence of disconnected features.

01

Today

A finite home for what matters now.

A recommended Session, recent photographs and Club activity in one finite home.
otherthing Today screen showing Sydney weather, a recommended Session and Leica Q3 photographs
02

Photos

Keep each photograph complete.

The image leads, with equipment and capture details held as useful context.
otherthing Photos screen showing a grid of photographs made by the founding cohort
03

Things

Give the object its context.

Your purchase and value details stay private, alongside the photographs and memories connected to the Thing.
otherthing Things screen showing a Leica Q3 collection record and member-entered current value
04

Club

Keep the practice moving.

Sessions and Conversations without a generic attention feed.
otherthing Club screen showing Sessions, a photography conversation and Sydney photo walk

Current otherthing interface · Swipe to browse on mobile

The photographs

Uncropped. In context. Still yours.

The photograph leads. Camera and capture details remain supporting context, never proof of ownership, authorship or manufacturer endorsement.

  • Original aspect ratios stay intact
  • Metadata-safe sharing copies
  • Member-controlled publication
otherthing Photos screen showing the founding collection
otherthing photo detail screen showing a complete photograph with camera and capture context
otherthing Things screen showing a Leica Q3 collection record
Member recordLeica Q3

Thing ≠ catalogue product

The thing

More than a model number.

A Thing is the object you own, separate from the catalogue entry. Keep its purchase and value details private, then connect it to the photographs and memories that give it meaning.

  • Camera-first capture
  • Private purchase and value context
  • Narrow, display-safe public identity

The people

A club through the interest, not the algorithm.

Sessions from anywhere or in person, and considered Conversations. No follower count as status. No likes as the organising signal.

Read the research
SessionConversationSydney photo walkMember profile
otherthing Club screen showing Sessions, a photography conversation and Sydney photo walk

Focus · Leica

The launch stays focused.

Focus is a three-part story, not a filter. Photography and Leica are live now. Other camera families and interests show where the product can go, without pretending they are already available.

Two photographers reviewing prints beside a Leica camera
01Now

Interest · Photography

Things · Leica cameras

02Next

Camera families

More photography, when it is ready.

Fujifilm, Ricoh, Sony, Hasselblad and other families are the next direction, not selectable launch states.

FujifilmRicohSonyHasselblad
03Beyond

Other interests

The same human loop, earned again.

Things, knowledge, memories, places and people can connect around more than photography. Each chapter must earn depth.

Cycling · Golf · Cooking · Design · Running · Gardening

Why the parentheses

otherthing, a place for the interests and things that matter

The thing is the object. The other is everything it connects.

Parentheses make other a human aside: the interest, memory, story, place and people around an object. Photography is the first chapter, without pretending future chapters are already built.

See the future

Founding cohort

Keep life interesting.

We are beginning with a small cohort of Leica owners in Photography. Access may be staged while the cohort opens.

Ask about the cohort