Thing
An object that opens the door.
One connected place for the Things, knowledge, memories, places, experiences and people around what you care about.


Every Thing leads somewhere
otherthing connects what is usually scattered: the object, what you know, what you make, where you go and the people you meet along the way. Photography is the first live chapter, beginning with Leica owners.
Why this needs to existAn object that opens the door.
The story, knowledge and memory around it.
A reason to return and do more.
Something useful to learn, see or try.
Relevant places and people, when they matter.
The next memory, skill or occasion.
Inside (other)thing
Current native product captures, arranged as one compact product map rather than a sequence of disconnected features.
Today

Photos

Things

Club

Current otherthing interface · Swipe to browse on mobile
The photographs
The photograph leads. Camera and capture details remain supporting context, never proof of ownership, authorship or manufacturer endorsement.



Thing ≠ catalogue product
The thing
A Thing is the object you own, separate from the catalogue entry. Keep its purchase and value details private, then connect it to the photographs and memories that give it meaning.
The people
Sessions from anywhere or in person, and considered Conversations. No follower count as status. No likes as the organising signal.
Read the research
Focus · Leica
Focus is a three-part story, not a filter. Photography and Leica are live now. Other camera families and interests show where the product can go, without pretending they are already available.

Interest · Photography
Things · Leica cameras
Camera families
Fujifilm, Ricoh, Sony, Hasselblad and other families are the next direction, not selectable launch states.
Other interests
Things, knowledge, memories, places and people can connect around more than photography. Each chapter must earn depth.
Cycling · Golf · Cooking · Design · Running · Gardening
Why the parentheses
Parentheses make other a human aside: the interest, memory, story, place and people around an object. Photography is the first chapter, without pretending future chapters are already built.
See the futureFounding cohort
We are beginning with a small cohort of Leica owners in Photography. Access may be staged while the cohort opens.
Ask about the cohort